Netflix announced they will be raising all plan prices this year. Hulu is responding by lowering their lowest-tier plan, that includes ads, from $7.99 per month to $5.99. The company’s ad-free plan will remain $11.99 per month.
Hulu also announced there will be a price increase for its Hulu + Live TV plan. The plan, which previously cost $39.99 per month, will now be $44.99 per month.
This is the second time since the new year Hulu has taken a dig at Netflix. Netflix released their highly-anticipated documentary about Fyre Festival. Hulu dropped its own surprise documentary about the festival a day before the Netflix release date.
As far as comparing prices, Netflix’s pricing hikes will go as followed. The Basic plan, which allows you to watch on one screen at a time raised from $7.99 to 8.99 per month. The most popular Standard option allows users to watch in HD and on up to two screens at a time. It will raise from $10.99 to $12.99 per month. The final plan option, Premium, allows HD and Ultra HD viewing on up to four screens. It will raise from $13.99 to $15.99 per month.
It was also announced that sharing accounts on streaming services could be coming to an end thanks to AI technology. Therefore, it could be worth it to look into the price difference if you currently share accounts.