Instagram users might soon be able to share videos that are nearly as long as movies with their followers.
The popular photo and video sharing app is reportedly working on a new vertical video feature that will allow videos to be up to an hour long as opposed to the current length of one minute, according to the Wall Street Journal.
The plans are not concrete yet, but if Instagram goes through with it users will be able to expand the kind of video content they create on the platform. It will be interesting to see how users decide to use it, and if it would be similar to content created on YouTube.
Facebook, which owns Instagram, also has been spending time in the past year focusing on expanding its video content and how users can create and interact with videos.
Instagram expanded the way users share videos and photos with the launch of the app’s Stories feature, which was released two years ago. Instagram Stories allow users to post short videos up to 15 seconds long, and the content posted in Stories only appears to a person’s followers for a 24-hour period. According to Instagram, the feature has about 300 million daily users, making it one of the app’s most popular features.
How bands could use it
The new video feature could allow music fans to see their favorite bands perform full songs, or even sets, through the app as well as mess around on video for up to an hour. Also, fans would be able to post full-length videos of them covering their favorite band’s songs—and they could even tag the band on the app to try to get their attention.
The possibilities are really endless, so users will just have to wait and see if the plan will become a reality.