Instagram on a phone
[Photo by: Pexels]

The holidays are quickly approaching, and what better way to bring in the most joyous time of the year than rolling out with a shopper-happy new feature?

Announced today, Instagram will be making holiday shopping that much easier with three different in-app features.

Check them out below!

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In a press release from the company shared that the app will be making it easier to discover new products, add things to your wish list and shop all your favorite brands all the while scrolling through your ‘gram.

And to do so, they’ve decided to release three different shopping-related features that are just in time for the holidays.

The first feature you’ll want to check out immediately is the “shopping collection” tab, where you’ll be able to save (and revisit) all those to die for items from your newsfeed. According to the release, all you have to do is click on the product tag and then hit the save icon to store it in your shopping collection.

Just like past collection-type things on the site, all you have to do to access this new space is to go onto your profile. So, it’s essentially a wish list that’s built into your Instagram that you can use while stalking that celebrity you love so much…how convenient is that?!

Here’s what it looks like:

Instagram pt. 1 shopping
[Photo by: Instagram]
The next new feature is Instagram’s business profile option. The company, per the report, will be testing out a redesigned option of their shop tab, where users will be able to see all the products that are featured in any shopping-related posts.

So, all you’ll have to do is go to a business profile and go to the shop option to see what sort of items they have available (and how much it costs!)

Here’s what it looks like:

Instagram shopping pt. 2
[Photo by: Instagram]
The last new feature that the company is testing out is an option that will allow you to shop with feed videos.

According to the report, this feature happens when you watch a video from your feed (from a followed brand) and all you have to do is click on the shopping icon stationed in the bottom left-hand corner to see what items were featured in the video.

From there, you can sort through the items to learn more about them and buy them!

Here’s what it looks like:

Instagram shopping pt. 3
[Photo by: Instagram]
What feature are you most excited about? Let us know by sounding off in the comments below!