Iron Maiden are beating ticket scalpers
No one wants to pay more than face value for an amazing show. Iron Maiden has heard your pleas and has started new ticket initatives that has stopped ticket scalpers in ther tracks.
These ticket intiatives have caused listings on secondary sites to down by over 95%.
Read more: Iron Maiden tour poster banned for being too scary
The intiatives that the band has rolled out are actually so simple that it almost makes you wonder why they haven't been implemented before. It starts with a paperless policy meaning that venue workers would scan your tickets at the door off your cell phone instead of having to bring a paper ticket. Tickets are also required to feature the purchaser's name, along with the purchaser being required to show their ID and the credit card they used to buy the tickets at the door.
While this may seem like a hassle, it's defintiely better than paying a highly exxagerated price where none of your money is actually going to go to the band that you want to see. These new initatives are also working. When tickets went on sale in November of 2010 for Iron Maiden's 2011 UK Summer tour, 6,294 tickets appeared overnight on three of the biggest secondary ticketing platforms. Compare that to just 207 tickets appearing on secondary ticketing platforms for the band's 2017 The Book Of Souls UK arena tour.
Even better, of those 207 tickets that appeared, it turned out that most of them were fake anyway and are now in the hands of the relevant authorities investigating criminal activity.
“We are delighted that the paperless ticketing system and other measures we instigated here in the UK have proved a massive deterrent to touts and counterfeiters. We want to thank our fans for their enduring support and patience. We appreciate that our stringent policy has meant fans having to jump over one more hurdle in the ticket-buying process but the results speak for themselves and I think everyone can agree this was well worth it,” said Iron Maiden's manager Rod Smallwood.
You Me At Six's Josh Franceschi went to Parliament in November to talk about the issue of ticket scalping.
“Enough is enough—genuine fans are being priced out of the equation. Music lovers are consumers too, and consumers have rights. In New York, legislation is in place. The U.K. must follow suit,” said Franceschi.
One of the last laws President Obama signed actually banned the use of ticket-buying bots in the United States.
