PayPal conducted a survey of 10,000 consumers and found that 30% of those surveyed used Apple iTunes as their preferred music platform—25% chose Pandora while only 13% used Spotify.
This may shock you in the age of free streaming, but PayPal points to an older demographic for the results turning out this way.
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The data found that older listeneners—a huge 70%—downloaded their music opposed to streaming it on a platform like Spotify or Pandora. Around 60% of younger consumers surveyed downloaded their music, but 63% streamed it.
As we've reported before, Spotify still leads Apple Music with paid subscribers—40 million to 17 million.
Let us know in the comments which platform you prefer.
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