juliet simms bad love
[Photo via YouTube]

Showing off some steamy visuals, Juliet Simms celebrated her new deal with Sumerian Records by dropping a new single, “Bad Love.”

Along with some intense visuals of Simms getting up-close and personal with a snake, the songstress made a statement with the release of her first Sumerian single.

Read more: ‘Black Mirror’ creators “vaguely aware” of Halsey, deny Ashley O. theories


Looking to capture both “vulnerability” and her “power and strength as a woman” through the video, Simms used the snake as a metaphor that’s up to interpretation.

“My story is one of peaks and valleys and through it all, I have remained strong in my resolve to carry on and fight for what I believe in,” Simms explains. “This video to me shows just that. The raw power of passion, pain, love, sorrow & heart.”


Simms saw this track in particular as a powerful beginning for her next chapter, expressing how close the track is to her heart.

“This song means the world to me, for the majority of my career up to this point I have felt as if I have been unable to create freely in the way that I have always wanted to,” Simms says. “Both the single, and really the entirety of my upcoming full-length record, are representative of a reinvention and rebirth for me as a writer, singer and performer and I can’t wait for everyone to hear what I have been working on.”

You can check out the new track and music video below.

Juliet Simms is currently touring in what will be a packed summer of touring. Tickets for upcoming shows are on sale now with a full list of dates below.

Dates:

06/21 – Dallas, TX @ Dos Equis Pavilion
06/22 – Austin, TX @ Austin360 Amphitheater
06/23 – The Woodlands, TX @ The Cynthia Woods Mitchell Pavilion presented by Huntsman
06/25 – West Palm Beach, FL @ Coral Sky Amphitheatre at S. Florida Fairground
06/26 – Tampa, FL @ MIDFLORIDA Credit Union Amphitheatre at the FL State Fairgrounds
06/28 – Atlanta, GA @ Cellairis Amphitheare at Lakewood
06/29 – Charlotte, NC @ PNC Music Pavilion
06/30 – Atlantic City, NJ @ Vans Warped Tour

07/02 – Syracuse, NY @ St. Joseph’s Health Amphitheater at Lakeview
07/03 – Toronto, ON @ Budweiser Stage
07/05 – Mansfield, MA @ Xfinity Center
07/06 – Holmdel, NJ @ PNC Bank Arts Center
07/07 – Hartford, CT @ XFINITY Theatre
07/09 – Bristow, VA @ Jiffy Lube Live
07/10 – Clarkston, MI @ DTE Energy Music Theatre
07/12 – Tinley Park, IL @ Hollywood Casino Amphitheatre
07/13 – Thornville, OH @ Legend Valley
07/14 – Noblesville, IN @ Ruoff Home Mortgage Music Center
07/15 – Maryland Heights, MO @ Hollywood Casino Amphitheatre
07/17 – Denver, CO @ Fiddler’s Green Amphitheatre*
07/20 – Irvine, CA @ Five Point Amphitheater presented by Mercury Insurance
07/21 – Mountain View, CA @ Vans Warped Tour
07/23 – Auburn, WA @ White River Amphitheatre
07/24 – Boise, ID @ Idaho Center Amphitheatre
07/26 – Chula Vista, CA @ North Island Credit Union Amphitheatre
07/27 – Phoenix, AZ @ Ak–Chin Pavilion
07/28 – Albuquerque, NM @ Isleta Amphitheater

See more: 16 memorable band photos