Kat Von D steps away from makeup brand to focus on music career
She says her debut album is coming this spring.January 17, 2020
Kat Von D is selling her shares of her makeup company citing a want to step back and focus on other aspects of her career.
Von D first launched her makeup line with Sephora in 2008. Her brand is known for being vegan and cruelty-free.
The cosmetic company launched a line of vegan shoes on World Vegan Day 2019.
The tattoo artist took to Instagram to announce her departure from the company. She states that even though she has so much going on, it’s OK to take a step back.
“This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour!”
“As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It’s hard to admit this, since I’ve always said ‘You can do everything and anything.’ But I don’t think admitting one’s limits is a bad thing.”
She goes on to say that she will be selling her shares of the makeup company to a close friend. The company will also go through a rebranding with a small name change.
“With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that.”
“The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I’d like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you!”
Von D concludes her statement thanking her fans for their support.
“Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy!”
Check out Kat Von D’s Instagram post below.
The makeup mogul has not announced dates for her upcoming world tour.
Von D plans to release her debut album later this spring. She gave her fans a sneak peek of one of the tracks a few weeks ago on social media.
Check it out below.
What are your thoughts on Kat Von D selling the shares to her company? Sound off in the comments down below.