Starting today, Lush will enlist the help of drag queen superstars to help ring in the most wonderful time of the year: Dragmas.
Lush’s 2018 holiday line is already available online and in stores. The line includes peppermint and gingerbread scented powders and soaps designed specially for the holiday season.
To get people even more excited about the holiday line, Lush recruited RuPaul’s Drag Race stars Shea Couleé (Season 9), Kim Chi (Season 8) and Detox (Season 5 and All Stars Season 2) to create holiday looks.
The looks are inspired by products in their holiday line. All of the drag queens involved created different iconic looks, which will be displayed at various times within the holiday season.
Chi’s look, fondly titled Cheery Christmas Vibes, will be in stores Nov. 1-11. Chi takes her inspiration from items such as the Cheery Christmas Bath Bomb, Star Light Star Bright Luxury Bath Melt, as well as the Sleepy Shower Gel.
“There’s a lot of fun, vibrant colors, and I tried to mix a lot of prints, textures and colors. So a quilted masterpiece is what I’m serving you,” Chi says.
Detox’s Dripping Luxury Look—on display in Lush stores Nov. 12-20—uses Lush’s Shoot For The Stars Bath Bomb, the Yog Nog Yule Log Bubble Bar and Golden Pear Soap.
“My look is a little vintage and nostalgic,” Detox says. “Kind of like ‘50s glamour housewife, hosting a holiday party…with Lush product.”
The Classic Christmas look from Couleé features items such as the Candy Cane Reusable Bubble Bar, Santa Bomb Bomb Bath Bomb and the Butter Bear Bath Bomb. Couleé’s look will run in stores Nov. 21-Dec. 6.
“I wanted a look inspired by ‘50s negligees and nightwear that references those ‘50s silhouettes, but with a little whimsy in there,” Couleé says. “All out of repurposed materials.”
In addition, each queen will be hosting their own meet-and-greet at different Lush stores in North America. You can check out the dates below and pick up your own Lush holiday vibes here.
Merry DRAGmas, Lushies! Drag superstars @TheOnlyDetox , @SheaCoulee and @KimChi_Chic are here to show you some Lush holiday goodies that’ll SLEIGH the game. ???????????? Check out our most fabulous holiday collection yet: https://t.co/Cc8cig9Hly pic.twitter.com/tflK3Osg5a
— Lush North America (@lushcosmetics) November 1, 2018
11/09 – Los Angeles, CA @ Century City (Kim Chi)
11/17 – New York City, NY @ Union Square (Detox)
11/30 – Chicago, IL @ Lush Michigan Avenue (Shea Couleé)