Disney purchase of Marvel rejected in past talks, deemed “too edgy”
Disney made the greatest monetary decision in company history when it chose to buy Marvel in 2009. Don’t believe us? The Marvel Cinematic Universe reached $22.5 billion worldwide this year. The next closest asset is Pixar at just $14.2 billion.
The decision was finalized late in 2009, but discussions about acquiring Marvel Entertainment happened before then. Big wigs, however, thought Marvel was a bit too edgy and decided against it.
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“This wasn’t the first time Marvel has been on Disney’s radar. Early in my time working for Michael[Eisner], I attended a staff lunch in which he floated the idea of acquiring them. A handful of executives around the table objected. Marvel was too edgy, they said.” Disney CEO Robert Iger says in his new book The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company.
“It would tarnish the Disney brand. There was an assumption at the time — internally, and among members of the board — that Disney was a single, monolithic brand, and all of our businesses existed beneath the Disney umbrella. I sensed Michael knew better, but any negative reaction to the brand, or suggestion that it wasn’t being managed well, he took personally.”
Well, who’s laughing now? Considering Disney only paid $4.24 billion for Marvel, we’d say it was a pretty decent investment.
It turns out, going against the grain is sometimes the right move.
More Disney
If you missed out on your chance to subscribe to Disney+ for $4 a month, have no fear. The streaming service has now opened up standard subscriptions while tossing in a free trial.
Earlier this month, they offered a “buy two years, get one free” deal for those who signed up for a D23 membership. However, the deal allowing you to snag one free year of streaming lasted only through Labor Day.
Now, standard subscriptions are open with new Disney+ subscribers eligible for a 7-day free trial.
U.S. consumers can now sign up early and be among the first to begin streaming Disney+ when it launches Nov. 12.
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Those interested in signing up for the streaming service can do so here.
Subscriptions can be for $6.99 per month or $69.99 for an entire year. The 7-day free trial will kick off Nov. 12.
Also, a bundle deal including Disney+, Hulu and ESPN will launch Nov. 12 for an astounding $12.99 per month.
Earlier, the full list of movies and TV series coming to Disney+ was revealed which includes original content created just for the streaming service.
You can view the full Disney+ library here. Disney+ launches Nov. 12.
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