In case you forgot what it even is, earlier this year, the “viral challenge” resurfaced online.
The challenge was in the form of a “game.” However, according to Rolling Stone, Momo takes on a strange, creepy woman figure with bulging eyes. She tells kids to message her on WhatsApp for “instructions.” The character then challenges kids to do increasingly dangerous tasks. Those ultimately could lead to self-harm or even suicide.
Additionally, the challenge allegedly told kids to keep the video a secret. If not, it would apparently threaten their lives if they told their parents.
Apparently, the game appears halfway through kids’ content to assure parents will be less likely to see it.
Reports of the Momo Challenge have been circulating since last year, and potentially even before that.
It was later proved to be a hoax. However, not before it could be used as a basis for an upcoming film called “Getaway.”
The film is directed by Lilton Stewart III. It stars Stef Beaton, Alex Brown, Georgie Storm Waite, Rianne Senining and Charlotte Spencer.
You can read the synopsis via Deadline below.
“Follows a group of unsuspecting teenagers who, in their last summer before college, find themselves in a secluded cabin in the woods where unusual occurrences unfold. In ghost story fashion, one tells the story of the urban legend, MOMO, a strange spirit of a bird-like woman that taunts its victims with specific personal details and violent commands via text message and phone calls. What starts out as a harmless prank soon turns more sinister over the next 24 hours as the teens start disappearing without any motive or pattern.”
There is no set release date for the film as of yet.
Previously, when the Momo challenge was going viral, YouTube confirmed to The Verge that “any content featuring Momo is a violation of YouTube’s advertiser-friendly content guidelines, and therefore can’t receive ads — including news videos.”
In other words, any video regarding Momo is demonetized.
The challenge went viral after warnings to parents were spread all over social media.