MoviePass subscribers reportedly dropped 90% in a year
Since the MoviePass drama began last year, the ticketing company has lost nearly all of its subscribers. According to Business Insider, MoviePass’ subscriber count has dwindled by over 90% in less than a year.
In 2018, the company claimed it had garnered over 3 million subscribers. However, today it now holds only 225,000, according to internal leaked data obtained by Business Insider.
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During its 3 million subscriber count point, MoviePass was offering a subscription at just $9.95 a month. Under that plan, moviegoers could see one film per day in select theaters.
However, MoviePass has started to crumble amid reports that passes oftentimes that didn’t work. Additionally, many pass holders were angered when the company changed up their “perk” model. The change only accommodated for three movies a month, as opposed to the promised one per day.
Of course, in part due to pulling back the number of films people could go see, the company lost many subscribers. During the time of the switch, many pass holders revoked their subscription.
However, even despite unleashing their “Uncapped” plan in March, which would again let users see one film per day at $14.95 per year, MoviePass has only had 13,000 more people sign up.
The low number of people participating in the new “Uncapped” plan may be reflective of the company’s confusing disclaimer: “Your movie choices may be restricted due to excessive individual usage which negatively impacts system-wide capacity.”
That said, the ticketing company has not received the best press. Recently, they were sued by a couple who claimed that the service was all an elaborate “deceptive and unfair bait-and-switch scheme.” The suit was a result of the aforementioned policy switch.
Additionally, last summer the company’s system crashed after running out of money.
What do you think of MoviePass’ 90% decrease in subscribers? Sound off in the comments below.
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