[Photo by: MoviePass]
MoviePass already seems too good to be true, allowing you one movie ticket per day for a monthly fee of $9.95. Just when it seems like things couldn't get any better for movie buffs, the subscription service announced its next round of plans which includes a price cut to the already affordable service.
Subscribers to MoviePass recently surpassed 2 million, with the service claiming it is now responsible for 5 percent of the nation's total box office. AMC Theatres have referred to the monthly subscription service's pricing as “unsustainable,” accusing the company of “[setting] up consumers for ultimate disappointment down the road.”
Last month, MoviePass withdrew its service from 10 high-traffic AMC Theatres, citing the chain's refusal to “collaborate.”
Now, according to The Hollywood Reporter, MoviePass plans to soon lower its monthly rate to just $7.95. They'll also include access to Fandor, a streaming service made popular by its huge selection of independent films.
The catch? The new deal brings a $19.95 “processing fee” which customers will be required to pay up front.
MoviePass CEO Mitch Lowe says the offer is “limited” with the Fandor subscription expiring after one year. “We’re having fun. We’re energizing the movie industry; constantly experimenting,” he tells The Hollywood Reporter.
Ted Farnsworth, CEO of Helios and Matheson Analytics, MoviePass' parent company, adds “With this new offer, we can make the movement even more accessible to moviegoers. I believe our annual subscribers will become influential movie consumers and an amazing asset and bellwether for the film industry as a whole.”
Will you be taking advantage of MoviePass' new discounted rate? Let us know in the comments below!
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