nars lipstick
[photo via narscosmetics.com]

NARS has found a very explicit way to market their latest lipstick that is definitely NSFW. 

The company is no stranger to using sex to market their beauty line. For example, one of their most iconic products is called “Orgasm” blush, so they’re definitely not shy. 

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In part of the promotion for their new lipstick range called “After Hours,” the brand put out a campaign video where the lipstick looks like a penis. The video shows a dick-shaped lipstick reverse melting back to its original form. 

In case you didn’t get the hint, the caption reads, “When the nudes keep you up all night”.  You can see it below. 

 

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When the nudes keep you up all night. Reach the dawn with Morocco Lipstick, a warm cinnamon. #NARSAFTERHOURS

A post shared by NARS Cosmetics (@narsissist) on

People on social media had a lot to say about the video, both positive and negative. Even though it caused a bit of outcry, people pointed out that many of the names of the company’s products are sexual. See what they were saying on Twitter below.

The “After Hours” lipstick sells for $26 and you can buy it here.

What do you think of Nars posting this explicit lipstick video? Sound off in the comments down below!

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