It looks like our binge-watching sessions might be getting interrupted in the very near future. Netflix has begun testing video adverts between series episodes and users are not pleased.
The paid subscription service may be ditching their ad-free model and adding YouTube-like commercials between TV episodes.
According to Complex, only a limited number of users have confirmed seeing these adverts but they reportedly promote other Netflix shows.
One Netflix subscriber was watching Rick and Morty when the ad popped up. “The episode finished [and] rather than give me the option to skip to the next episode it came up with a full screen ‘up next’ for Rick and Morty and ‘but first…’ and proceeded to play a full screen trailer for it and I couldn’t go to the next episode of R&M,” he explained on Reddit.
“It had what YouTube ads have, a timed skip button meaning I’m forced to watch ads.”
Many other users have had the same issue, and were forced to watch a commercial between their episodes.
I hope it’s not true that @netflix is introducing ads into its programming. I literally pay money to Netflix so that I don’t have to see ads. I’d rather stop watching Netflix than have them run ads. Swear to god the first one I see I’m cancelling.
— InformationAnemone (@Info_Anemone) August 17, 2018
Dear @netflix. I hope you see the hate your new „ads between episodes“ bullshit gets. Take note. And turn off those self playing trailers while your at it. Nobody likes those.
A fan and long time customer
— Steve Ferreira (@stevefe84) August 18, 2018
Hey @netflix putting ads for your other shows between episode of something I am watching ruins what makes Netflix good. It makes me want to switch to other services. Please stop.
— Adam Cullen (@Fictonia) August 17, 2018
After the comments Netflix issued a statement insisting the ads can be skipped “at any time,” but has not revealed how many users will be affected by the test or how long it will last.
“At Netflix, we conduct hundreds of tests every year so we can better understand what helps members more easily find something great to watch. A couple of years ago, we introduced video previews to the TV experience, because we saw that it significantly cut the time members spend browsing and helped them find something they would enjoy watching even faster. Since then, we have been experimenting even more with video based on personalized recommendations for shows and movies on the service or coming shortly, and continue to learn from our members.”
“In this particular case, we are testing whether surfacing recommendations between episodes helps members discover stories they will enjoy faster. It is important to note that a member is able to skip a video preview at anytime if they are not interested.”
It’s possible that since the adverts are just in a testing phase, the initiative will never take widespread affect. Here’s to hoping!
Would you cancel your subscription if Netflix started showing ads? Sound off in the comments!