[Photo by Orie McGinness]

New Years Day has dropped an ominous new music video for their song “Disgust Me.” Check it out below!

Read more: Cane Hill announce their first-ever headlining tour

The band dropped the dark, narrative-heavy, music video earlier today with Heavy Consequence, and we can’t stop watching it.

Of the track, vocalist Ash Costello shared:

‘Disgust Me’ is about seeing the side of someone that they tend to hide. Whether it be because they have deemed it undesirable or unattractive for whatever reason or out of fear of being judged as less than because of the dark sides they possess. ‘Disgust Me’ is asking the listener to not be afraid to show these parts because it just may bring you relief instead of sorrow,” Costello shared.

I am asked a lot why I decided to dye my hair half red and half black, so I saw the ‘Disgust Me’ music video as an opportunity to give that a story of its own. The all-black-haired girl calling upon the dark spirits to show themselves, and the all-red-haired girl who’s been lost alone in the wilderness, coming together to make one whole person. To me it felt symbolic, like the two sides of me can both shine, the light and the dark.

Watch the music video “Disgust Me” below!

“Disgust Me” is the first song on the band’s latest EP, Diary of a Creep, which you can get your copy of here.

New Years Day is currently on the road with Halestorm and In This Moment. Check out the full list of cities and dates below!

07/27 – Kansas City, Mo @ Silverstein Eye Centers Arena
07/29 – Toledo, OH @ Centennial Terrace
07/31 – Baltimore, MD @ UMBC Event Center
08/01 – Lancaster, PA @ Chameleon Club **
08/02 – Uncasville, CT @ Mohegan Sun Arena
08/03 – Albany, NY @ The Albany Capital Center at Times Union
08/04 – Portland, ME @ Maine State Pier
08/06 – Asbury Park, NJ @ Stone Pony
08/07 – Columbus, OH @ Express Live!
08/09 – Madison, WI @ Orpheum Theater
Aug 10 – Council Bluffs, IA @ Stir Clove
Aug 11 – Sturgis, SD @ Iron Horse Saloon
Aug 13 – Billings, MT @ Shrine Auditorium *
Aug 14 – Missoula, MT @ Big Sky Brewing Company Amphitheater
Aug 16 – Spokane, WA @ Star Theater at Spokane Arena
Aug 17 – Seattle, WA @ CenturyLink Field
Aug 18 – Eugene, OR @ The Cuthbert Amphitheater
Aug 20 – Central Point, OR @ Bi-Mart Amphitheater
Aug 21 – Reno, NV @ Grand Sierra Resort and Casino
Aug 23 – San Francisco, CA @ The Warfield
Aug 24 – Valley Center, CA @ Harrah’s Resort SoCal Events Center
Nov 16 – Norfolk, VA @ Constant Convocation Center
Nov 17 – Camden, NJ @ BB&T Pavilion
Nov 20 – Indianapolis, IN @ Old National Events Plaza
Nov 21 – Fort Wayne, IN @ Allen County Expo Center
Nov 23 – Syracuse, NY @ Convention Center
Nov 24 – New York, NY @ Hammerstein Ballroom
Nov 26 – Cleveland, OH @ Cleve Masonic Auditorium
Dec 1 – Broomfield, CO @ 1st Bank Center
Dec 2 – Park City, KS @ Hartman Arena
Dec 4 – Springfield, MO @ Shrine Mosque
Dec 5 – Lexington, KY @ Rupp Arena
Dec 7 – Hammond, IN @ Horseshoe Casino
Dec 8 – Minneapolis, MN @ The Armory
Dec 11 – San Antonio, TX @ Aztec Theater
Dec 12 – Dallas, TX – South Side Ballroom
Dec 14 – Orlando, FL @ Amway Arena
Dec 16 – Saint Petersburg, FL @ Mahaffey Theater
All dates with Halestorm and In This Moment except:
* with In This Moment only
** New Years Day only