Watch New Years Day bring 'Unbreakable' to life in their "Skeletons" video
New Years Day are dropping a new music video for their track “Skeletons” today following a livestream Q&A session they hosted before revealing the clip.
Band members Ash Costello and Nikki Misery spoke with fans taking on questions about the new video, their feelings on holding themselves back creatively and more.
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Speaking on the idea of holding themselves back creatively out of fear of public perception, Costello explains that it is a thought in the back of their minds.
“I think everybody, even the most confident and like most known artists voice in the back of their mind to how people are going to react to them trying something new. So, songs like “Come For Me” and “Shut Up” I almost was held back creatively on myself. Like, I was doing it to myself. No one was holding me back.”
She continues, saying “You almost creatively hold yourself back because you’re scared of what people might think and you don’t want to hear the comments like ‘oh, New Years Day is selling out’ or ‘New Years Day is changing too much’ or whatever. But you know what, I’m really glad that I took a risk with “Shut Up” or “Skeletons” and “Come For Me” because I feel like they really paid off.”
Further in the Q&A, they discuss the idea of how meet and greets are going to change now that the coronavirus pandemic has made that more difficult.
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“We were still on tour when the pandemic started happening and we put a table in between us and meeting people because if we don’t have a table there people would come up to hug us and we always hugged back. We were advised not to hug anybody. So, we got a little bit of a backlash about people wanting refunds because we put the table there. They were like ‘oh, because the virus’ and well, it felt really stupid now [laughs]. I think maybe hugging might be something at meet and greets that you won’t see for a long time or shaking hands but I think we will always make sure we have meet and greets available because that’s a very important part of our day.”
You can check out the full clip here.
As for the video, they premiered it right after their Q&A. It shows off Costello singing the track in a neon-lit room while showing off a skull and throwing back to themes from the Unbreakable album cover.
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“It’s clear to me that Skeletons is a favorite along the NYD fan community since day 1. Something about this song resonates. The right mix between heavy, soft, strong and soft vocals really made it stand out on our record from the rest. The song is about opening up and letting you who hide inside come out, so for that reason, I performed the song alone on the music video. It’s tough because it makes you vulnerable as a rock front woman to be without you band but it changed the performance into something pretty unique from out other music videos. I hope everyone enjoys it,” Ash Costello says in a statement.
You can watch the video for “Skeletons” below.
What do you think of New Years Day’s latest music video? Let us know your thoughts in the comments below.
