This week, Nickelback teamed up with Google Photos to reimagine “Photograph” into a hilarious video that couldn’t be more relatable in 2020.
It’s hard to believe it’s been 15 years since Nickelback released the iconic “Photograph.” For almost two decades, the internet has been treated to a slew of memes and parodies of the rock song we will never truly forget.
Now, it looks like Chad Kroeger and company are being good sports about the internet attention they’ve received over the years. This week, Nickelback teamed up with Google Photos to release a “Photograph” parody that is truly peak 2020.
The “Photograph” parody video is part of Google‘s latest campaign that is encouraging users to use Google Photos to look at past photos. The tech giant seemingly realized that “Photograph” was the perfect song to convey the campaign’s message – “look at your photographs.”
The new parody video runs just over a minute long and truly encapsulates what a lot of us dealt with this year. Since the coronavirus pandemic has led to us staying home, we’ve found ourselves looking back at old photos to remember past memories. From those bad haircuts to meals we never want to forget, Nickelback’s “Photograph” has actually never been more relatable.
As well, Kroeger truly used the “Photograph” parody to his advantage. The Nickelback frontman addresses all of those ramen memes in the song’s new lyrics. Kroeger also revealed how Nickelback’s partnership with Google Photos came to be.
“Fifteen years ago, we had no idea that the photos on our mobile devices would become such a ubiquitous part of all of our lives,” Kroeger says. “When Google approached us with the idea about marrying the song with Google Photos we felt like it would be a fun and nostalgic way to give the song a lyrical refresh and share some of our favorite memories.”
Nickelback and Google Photos’ “Photograph” parody video is available to watch below.
What are your reactions to the “Photograph” parody video? Let us know in the comments below.