Poppy Flux 2021
[Photo via YouTube]

Poppy has announced Flux, her fourth studio album and the follow-up to her 2020 record, I Disagree.

The announcement comes alongside a psychedelic music video for the record’s title track created by Australian designer and visual artist Pip and Pop. The music video for “Flux” takes place in a candy-colored dream world and was directed by the artist herself. 

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The single was produced by Justin Meldal-Johnsen (Paramore, Deafheaven, M83). Poppy also worked with the producer on “Her,” the artist’s most recent track prior to “Flux.” 

The powerhouse track begins with a series of distorted scratches and clicks. An animated sun pours light over the pastel world as an explosive snare drum sets the scene. Layers of shrieking guitar parts and crunchy basslines drive the song as the artist navigates her way through animated demons and maliciously grinning plants. The song reaches its pinnacle at 3:45 when a breakdown featuring Poppy’s heavy-hitting screams sends the song into a chaotic spiral and she becomes animated herself.

The unstoppable queen of metal has had one hell one of a year. Her new album comes only months after the release of EAT, a special collaboration between Sumerian Records and WWE. In addition to releasing a new song ahead of the forthcoming album, the artist also announced a world tour beginning in Sept. 30 via Instagram.

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Presale codes for the upcoming tour, including VIP packages, will be sent to Poppy’s top listeners on Spotify Aug. 6, so fans will want to be on the lookout. Get tickets for the upcoming tour on the artist’s website and find dates below.

What do you think of the “Flux” music video and album announcement? Watch the visual below and let us know your thoughts in the comments!

Flux tour dates:

09/30 – Santa Ana, CA @ The Observatory
10/01 – San Diego, CA @ House of Blues
10/02 – Phoenix, AZ @ The Van Buren
10/03 – Albuquerque, NM @ El Rey Theater
10/05 – Austin, TX @ Emo’s Austin
10/06 – Dallas, TX @ The HiFi Dallas
10/07 – Houston, TX @ House of Blues
10/09 – Atlanta, GA @ Buckhead Theater
10/10 – Nashville, TN @ Brooklyn Bowl Nashville
10/12 – Columbia, SC @ The Senate


10/13 – Orlando, FL @ House of Blues
10/15 – St. Petersburg, FL @ Jannus Live
10/16 – Fort Lauderdale, FL @ Revolution Live
10/18 – Charlotte, NC @ The Fillmore Charlotte
10/19 – Silver Spring, MD @ The Fillmore
10/21 – Philadelphia, PA @ The Fillmore Philadelphia
10/22 – Worcester, MA @ Palladium
10/23– Hartford, CT @ Webster Theater
10/26 – New York, NY @ Terminal 5
10/28 – Montreal, QC @ Theatre Corona
10/29 – Ottawa, ON @ Bronson Centre
10/30 – Toronto, ON @ The Danforth Music Hall
11/01 – Detroit, MI @ St. Andrew’s Hall Detroit
11/02 – Cleveland, OH @ House of Blues Cleveland
11/04 – Columbus, OH @ Newport Music Hall

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11/05 – Louisville, KY @ Mercury Ballroom
11/06 – Grand Rapids, MI @ Intersection
11/08 – Milwaukee, WI @ Turner Hall Ballroom
11/09 – Minneapolis, MN @ First Avenue
11/11 – Chicago, IL @ Riviera Theatre
11/12 – St. Louis, MO @ The Factory
11/13 – Kansas City, MO @ The Truman
11/14 – Des Moines, IA @ Wooly’s
11/16 – Denver, CO @ Summit Music Hall
11/18 – Los Angeles, CA @ The Novo by Microsoft
11/20 – Sacramento, CA @ Ace of Spades
11/21 – Berkeley, CA @ The UC Theater
11/24 – Seattle, WA @ Showbox SoDo
11/26 – Portland, OR @ Roseland Theater
01/10 – Bristol, UK @ Marble Factory, Bristol
01/11 – Glasgow, UK @ Galvanizers
01/13 – Birmingham, UK @ O2 Institute Birmingham
01/14 – Manchester, UK @ O2 Ritz Manchester
01/15 – London, UK @ O2 Shepherds Bush Empire


01/17 – Paris, FR @ Elysee Montmartre
01/19 – Zurich, CH @ Palais Xtra
01/21 – L’Hospitalet de Llobregat, ES @ Salamandra
01/22 – Madrid, ES @ Shoko Madrid
01/23 – Bilbao, ES @ Kafe Antzokia
01/25 – Milan, IT @ Alcatraz
01/26 – Munich, DE @ Technikum
01/28 – Berlin, DE @ Astra Kulturhaus
01/29 – Hamburg, DE @ Fabrik
01/30 – Amsterdam, NL @ Melkweg Max
02/01 – Antwerp, BE @ Zappa
02/02 – Bochum, DE @ Zeche Bochum
02/03 – Hanover, DE @ Capitol
02/05 – Prague, CZ @ Lucerna Music Bar
02/06 – Budapest, HU @ Akvarium Klub
02/07 – Vienna, AT @ Simm City

Poppy “Flux” lyrics:

My body is fluid
’Cause I’ve been through it all
Chewed up and used its
Cut into pieces to feed them all

For your amusement
For your confusion
I guess I’ll do it
’Cause I’m bored
And no attention span is shorter
Than mine or yours

You can’t oppose it
That’s just how it goes yeah
You gotta flux and flow with it
You gotta flux and flow with it

Require no permission
Just ask for forgiveness
There’s no second-guessing
I’m just a possession
For your amusement

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For your confusion
I guess I’ll do it
’Cause I’m bored
And no attention span is shorter
Than mine or yours

You can’t oppose it
That’s just how it goes yeah
You gotta flux and flow with it
You gotta flux and flow with it

I won’t fear what I don’t know
You gotta flux and flow flow flow
I won’t fear what I don’t know
You gotta flux and flow flow flow

You can’t oppose it
That’s just how it goes yeah
You gotta flux and flow with it
You gotta flux and flow with it