Oxfordshire event Truck Festival has started to announce its own lineup with potato spuds. That’s right folks, the music festival is slowly rolling out the bill by sending ticket-holders and fans their own custom potato in the mail.
Each potato that is sent is written with the name of a performer in permanent marker. Additionally, inside the box, the potato comes with packing peanuts, confetti, and a card that says when the festival will announce its full lineup.
Additionally, the back of the card has a series of riddles pointing to potential performers.
That said, Truck Festival’s entire lineup will be revealed Feb. 4 — That is, if they don’t reveal the whole thing with potatoes first.
Fans have taken to social media to share their special spuds. So far, it looks like many of the card’s riddles have been confirmed by the potatoes.
— Amy (@fever__dream) February 2, 2019
— phee (@phee_hagan) February 2, 2019
— staf (@stxfii) February 2, 2019
— sophie louisa (@fluorescentsoph) February 2, 2019
— ellie (@elIiedesborough) February 2, 2019
— leah (@leahdxnni) February 2, 2019
Truck Festival takes place in Oxfordshire, England July 26 – 28. You can pick up your tickets for the festival here.
What do you think of Truck Festival’s latest marketing scheme? Sound off in the comments below.