Report: Apple possibly looking into on-demand music streaming a la Spotify or Rdio

Digital Music News reports that Apple may be looking into entering the on-demand streaming music business to compete with Spotify and Rdio:

“And of all the rumors floating around, this has to be the juiciest: executives keep pointing to a possible on-demand streaming service ahead from Apple, including a tight tie-in with iCloud and iMatch. That would present a huge problem to players like Rhapsody and Spotify, though Apple is playing it characteristically mum.  'Apple doesn't like to lose in any category, they like to dominate,' one executive noted.”

What do you think? Would you use an on-demand streaming service from Apple? Let us know in the comments.