Pinrose Starter Witch Kit

Sephora pulls “Starter Witch Kit” after massive backlash from actual witches

September 8, 2018
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Sephora and perfume-brand Pinrose have canceled production of their recently announced “Witch Starter Kit” after receiving massive backlash from those who study witchcraft.


Last week, Pinrose announced their plan to release a “Starter Witch Kit” this October that was set to retail at $42 in Sephora stores. The nine-piece set included a variety of items such as tarot cards, sage, and rose quartz crystal.

The kit quickly received backlash from those who study the art of witchcraft, claiming it to be “extremely disrespectful” and a form of religious discrimination.

Even SZA got in on the heated debate.

Some witches took to YouTube to voice their opinions and urge a boycott of Sephora.

The massive backlash was heard by Pinrose who issued an apology in a statement made via their website, and agreed to stop manufacturing the kit.

“First and foremost, to those who have shared their disappointment or taken offense to this product, we apologize profoundly. This was not our intent. We thank you for communicating with us and expressing your feelings. We hear you; we will not be manufacturing or making this product available for sale.

Our intention for the product was to create something that celebrates wellness, personal ceremony, and intention setting with a focus on using fragrance as a beauty ritual.”

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. YOU HAVE BEEN HEARD WITCHES!!!!! . After our outrage about this "Witch Kit" Sephora has pulled it! It will not go on sale. I hope Sephora understands that they have helped many people who know nothing of Witchcraft before studying it from having very real bad things happen to them WITHOUT FIRST STUDYING WITCHCRAFT! Witchcraft is NOT for entertainment purposes. Witches are NOT entertainers. The queen of Witches, Hecate was NEVER going to let her followers be made a mockery of! . . . {#autumnphoenix #instawitch #covenofthephoenix #god #goddess #priestessautumn #maythecirclebeopenbutunbroken #hecate #witch #witchesofinstagram #wicca #magick #pagansofinstagram #wiccan #wiccansofinstagram #priestess #followthiswitch #nature #spirituality #divinefemine #witchery #instamessage #instapic #blessedbe}

A post shared by HIGH PRIESTESS AUTUMN PHOENIX (@autumn_phoenix1) on

Many also questioned the sacred use of white sage in ceremonies and the threat to Native American-owned businesses, to which Pinose responded:

“Per the USDA’s Natural Resources Conservation Service, Salvia Apiana (White Sage) is not classified as threatened or endangered. The sage that was planned to be used in this kit is sourced from a Green America Gold Certified company. The sage is grown in the wild in California and is sustainability harvested and sold by Native American-owned and operated businesses….The product did not reference smudging or ceremony circles.”

Some were thankful to the two companies for listening to customer concerns and pulling the product, while others feared the apology to be too vague, claiming that neither company actually learned anything from the backlash.

What are your thoughts on Sephora and Pinrose’s “Starter Witch Kit”? Sound off in the comments below!

Written by Whitney Shoemaker

Whitney is your definition of pop punk trash. If she's not jamming to State Champs or Grayscale, then she's probably out enjoying the finer things or working a show for Fearless Records as a Street Team Leader. She's a realist and an optimist, calling the city of Columbus her home. A huge fan of naps, Whitney often falls asleep in a city that doesn't. She's not hard to please, finding joy in discovering new bands or playing Everlong on the late night radio. Working at Alt Press and breaking ground in the music scene have always been a dream of hers, telling herself at an early age she was down for losing it all to make that happen! Now the weekend writer at AP, Whitney is prepared to be noticed and eager to contribute to the scene. If you catch her at a concert feel free to stick around, make small talk, or discuss her overuse of State Champs lyrics and song titles in her bio.