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[Photo by: Unsplash/Sara Kurfess]

Spotify is being criticized by artists and those in the music industry for their latest ad campaign for their free 30-day Premium trial. 

The company launched a “Dance like nobody’s paying,” campaign to et people to sign up for a free trial. 

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However, the company is getting a lot of heat by those in the music industry due to the way musicians make money through streaming. 

Musician Blake Morgan slammed the streaming giant on Twitter, calling the campaign “tone-deaf.” 

Keep in mind that it takes 380,000 streams a month on @Spotify for an artist to earn minimum wage. Meanwhile, the average @Spotify employee earns $14,000 a month. Nobody’s paying? We musicians are, with our lives,” Morgan wrote. 

He wasn’t alone. Many other people agreed with him and criticized the use of the campaign.

See what they had to say below.

Other Spotify news

Spotify has changed the way artists can upload music, now prohibiting individual musicians from putting their songs on the streaming service directly. 

The new move requires a third party to be involved in the business of uploads. 

The company announced the change two weeks ago, with them saying it will close the beta program and stop accepting direct uploads by the end of July. 

“The most impactful way we can improve the experience of delivering music to Spotify for as many artists and labels as possible is to lean into the great work our distribution partners are already doing to serve the artist community,” Spotify said in a statement on its blog. “Over the past year, we’ve vastly improved our work with distribution partners to ensure metadata quality, protect artists from infringement, provide their users with instant access to Spotify for Artists, and more.”

“The best way for us to serve artists and labels is to focus our resources on developing tools in areas where Spotify can uniquely benefit them — like Spotify for Artists (which more than 300,000 creators use to gain new insight into their audience) and our playlist submission tool (which more than 36,000 artists have used to get playlisted for the very first time since it launched a year ago). We have a lot more planned here in the coming months,” the post continued. 

The direct upload function began last September, allowing independent artists to utilize the streaming site without distribution methods.

Smaller artists will now need to return to sites like Bandcamp, SoundCloud and others to upload their material. 

What do you think of the Spotify ad campaign? Sound off in the comments down below!

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