Have you taken a peek at Spotify’s Rock This playlist? Spotify are aiming to take your listening to a whole new level, giving listeners a exclusive interviews, video content and more in the playlist itself—and you can check it out on the “Rock This” playlist right now.
See how it works below!
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Spotify’s enhanced multimedia playlist feature aims to give rock fans even more access to the artists they love through exclusive multimedia content.
This week's Rock This playlist features Imagine Dragons, where they take fans home to Las Vegas and give them an exclusive look into their new album, Evolve.
“Music is instant and so accessible now, so it's more important than ever to establish a real connection to our listeners,” Imagine Dragons explain. “We're happy to help launch the Rock This Enhanced Playlist.”
The Rock This playlist helps to celebrate the full spectrum of of the rock genre, and if you give the playlist a listen right now, you can watch the exclusive Imagine Dragons content mentioned above, and other video content including a 1 Year With PVRIS documentary, Fall Out Boy’s “Champion” lyric video, Papa Roach’s “Periscope” music video and Paramore’s “Told You So” music video.
Plus, they are teasing next week’s exclusives, which will include multimedia content from Phoenix, Portugal. The Man and K Flay.
“We are excited to bring the integration of video content that will give fans an in depth look into the newest songs from the bands they already love, as well as the bands they are about to love,” Allison Hagendorf, Global Head of Rock for Spotify, explains.
“The Rock This campaign is storytelling at its finest,“ Erin Dawson, Vice President of Revenue at Interscope Records, says.
Take a peek at the Rock This playlist right now to see how it works—and let us know how excited you are to check out this exclusive content in the comments below!