The new Nike Tailwind 79 colorway isn’t the first round of merch from the collab, but they carry some cryptic callbacks to the show that aren’t necessarily self-explanatory.
First off, lifting the insoles out of the shoe reveal a secret message from the show. More specifically, the Russian and English phrase Dustin, Steve and Robin decoded in the latest season.
While the nod under the heel is interesting, the second secret is even better. If you take a flame to the back logo on the sneakers, the top layer of fabric burns away revealing the Stranger Things logo ala the show’s intro.
Check out the new kicks below.
The “Upside Down” Stranger Things x Nike Tailwind pic.twitter.com/BBh84hXQjm
— Amanual Cook (@mykyxrlt) July 21, 2019
More on Nike and Stranger Things collab
While the collab is turning to in-shoe secrets, the initial teaser held the same mysterious flair as the show as well.
It started with Nike sharing a cryptic tweet with a video and a phone number that seemed suspicious.
We acknowledge that several shipments from 1985 have gone missing. Please call 1.800.561.1985(🇺🇸) with any info. pic.twitter.com/Lm5LYr5wio
— Nike.com (@nikestore) June 10, 2019
A few days later, it was revealed that the entire Stranger Things collection was the “shipment” they were referring to.
— Nike.com (@nikestore) June 12, 2019
Nike released the initial collab in a series of two drops. The first drop was the “Hawkins High” pack that uses the school’s green and orange scheme. There are ‘80s sweat suits and T-shirts, as well as three styles of sneakers.
The second drop is the “OG Pack.” It’s a red-white-and-blue scheme in celebration of 1985 Independence Day. You can see images of the full collection below.
Nike Stranger Things Collection: Hawkins High pack drops June 27, red/white/blue OG pack drops July 1. pic.twitter.com/30mNT02okw
— Heidi Burgett (@heidiburgett) June 12, 2019
What do you think of the new cryptic collab? Sound off in the comments below!
See more: 16 memorable band photos