Taco Bell celebrates the end of summer with sunset-inspired drink

Summer may be coming to an end, but Taco Bell isn’t letting it go out without a bang. The fast-food chain just announced a brand new drink–the Cherry Sunset Freeze. The drink appears to be replacing the Watermelon Freeze.

If you were excited about sweater weather, colorful leaves gently floating to the ground, and pumpkin spice everything, just hold off. Put the Halloween decorations back in the closet and bust out the swim trunks for one last hurrah.

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The Cherry Sunset Freeze is a pineapple slushie with swirls of cherry therein. The Cherry Sunset Freeze is available for a limited time. In the item description on the Taco Bell website, Taco Bell has charmingly posted a letter addressed to a “Dear You” describing an encounter at the beach.

“It was a sparkling summer day. I had just spread my towel out on the hot sand when I saw you standing at the ocean’s edge.” The ode begins. “I watched as you gazed at the horizon and was taken aback by the beauty of the scene—you, the wide-open sky before us, sunlight glimmering on the crest of every wave. And then…all of a sudden, you were gone.”

The letter appears to personify a season (summer) and a feeling, into a beautiful woman drinking this Cherry Sunset Freeze on the beach. Even the name of the drink itself is paying homage to the end of summer with the word sunset.

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“I approached with caution. You were like a mermaid to me—a fantasy capable of slipping away at any time. I tapped you lightly on your perfectly bronzed shoulder.” The letter continues. “You turned to me and I struggled to find my words, but alas I spoke: “Excuse me, miss, is that the Cherry Sunset Freeze, available now, only at Taco Bell?” to which you replied, “Uh, yeah,” and walked away from me faster than a hurried hermit crab evading the grasp of a curious toddler.”

The creative people at Taco Bell sure know what they’re doing. Anyway, the Cherry Sunset Freeze is available at Taco Bell until summer bids us its last farewell. Go get one and let us know what you think.

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