We’ve obviously never doubted that Taco Bell know the way to our hearts (and stomachs), but this latest menu addition solidified the fact that they just really get us.
In April 2015, the fast food giant announced their hottest sauce packet ever. Named Diablo, which is Spanish for devil, the sauce hit stores May 5, 2015 aka Cinco de Mayo.
— Taco Bell (@tacobell) April 22, 2015
According to Taco Bell spokeswoman Ashley Siosona, the Diablo sauce is made from aji panca, chipotle and chili peppers.
Now, three years later, the company is launching a Diablo-flavored tortilla chip. The chip joins Classic, Mild, and Fire flavors that the company began selling earlier this year.
Deemed the “hottest chip yet,” the snack has a kick of hot peppers and a hint of lime. The chip is also vegan, kosher and gluten-free and made of natural vegetable juice.
Taco Bell also called it as black as the devil’s heart, according to ABC 6, which just makes us love them more.
“Our iconic sauce packets were our original inspiration for how to give fans a new way to access a taste of Taco Bell at retail,” Taco Bell Chief Global Brand Officer Marisa Thalberg says in a statement. “The new Diablo tortilla chips build from that inspiration, letting us serve up our hottest chip yet that’s completely unique to Taco Bell, from its dark and smoky packaging with saucy wisdoms, to the flavor of the chip itself.”
The bag of chips are available exclusively at 7-Eleven from today until Oct. 31. Beginning in November, they will be sold at additional stores.
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Earlier this year, Taco Bell announced a new menu item addition perfect for fall: the Caramel Apple Freeze.
The drink consists of a green apple-flavored icy slush over a caramel sauce drizzle that lines the bottom of the cup, and we need it in our lives immediately.
According to Brand Eating, the fast food giant began testing the drink this past May at select Orange County locations. It was inspired by their Caramel Apple Empanada, which we are so here for. Check it out below!
— Taco Bell (@tacobell) August 23, 2018
What do you think of Taco Bell’s Diablo chips? Sound off in the comments!