On Wednesday, Ryan Reynolds debuted a comical Satan-filled love story advertisement for Match.com. Surprisingly, right at the center of the match made in hell ad is the 2020 version of Swift’s “Love Story.”
For those that don’t know, Swift is currently re-recording her first five albums in order to gain the master rights. Scooter Braun, who previously obtained the master rights to Swift’s first six albums, recently sold them to Shamrock Capital for $300 million. Although Swift has been offered to re-obtain these master rights, she declined to do so as the deals would still benefit Braun.
As a result, Swift is now re-recording all of the songs on Taylor Swift, Fearless, Speak Now, Red and 1989. Due to her past contract with her former label Big Machine Records, these first five albums are the only LPs she can legally re-record at this time.
Been getting a lot of questions about the recent sale of my old masters. I hope this clears things up. pic.twitter.com/sscKXp2ibD
— Taylor Swift (@taylorswift13) November 16, 2020
Now, it looks like Swift is finally giving fans the first look into what they can expect from the re-recordings. On Wednesday, Ryan Reynolds debuted a self-written Match.com advertisement that has Swift’s new recording of “Love Story” at its center.
The advertisement follows Satan who matches with a girl named 2020 on Match.com. Together, they hoard toilet paper, social distance at the gym and pose in front of a dumpster hellfire for a sweet selfie. The comical ad truly encompasses what many of us experienced in 2020.
Swift shares on Twitter that Reynolds asked if he could use a clip of the new “Love Story” in the Match ad. Although her new re-records are not finished, Swift decided it was the perfect opportunity to give fans a sneak peek of what they can expect.
“Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peek of Love Story! Working hard to get the music to you soon!!”
Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!! https://t.co/0vBFXxaRXR
— Taylor Swift (@taylorswift13) December 2, 2020
So, how did Reynolds manage to land the Swift re-record for the advertisement? As it turns out, Swift, Reynolds and his wife Blake Lively are longtime friends. Their daughter James’ voice is even featured in the opening of “Gorgeous,” off of Swift’s 2017 album Reputation.
If Swift’s re-records arrive sometime in 2021, she may have as impressive of a year on Spotify as she did with the Grammy-nominated folklore. Swift was one of the many artists to dominate the streaming service this year. Not only was she the second-highest streamed female artist globally in 2020, just behind Billie Eilish, but she also appeared on numerous listeners’ Spotify Wrapped lists.
By the looks of fans’ responses to the new “Love Story” recording, Swift has another opportunity to take over 2021 with her highly-anticipated re-recordings. Following the ad’s release on Wednesday, “Love Story” quickly began trending on Twitter.
hearing the snippet of love story re-recorded pic.twitter.com/OHMg4Drp7D
— “hi katie!”🎄 (@ktswizzle13) December 2, 2020
taylor swift releasing the love story snippet pic.twitter.com/jRK88o8PPd
— mike𝒍𝒐𝒓𝒆 (@dyeditkeylime) December 2, 2020
me hearing me hearing
love story in love story in
2008 2020 pic.twitter.com/8IcuYAioBT
— holly🦋❄️ (@lucyreybaird) December 2, 2020
I didn’t know I needed to hear 30 years old taylor swift sing love story today in year 2020 that makes me so happy
— sarah✰ (@thelasttay) December 2, 2020
no but i’m losing my mind at taylor approving the use of re-recorded love story in a commercial because she’s really rubbing it in that she’s blocking all use of her older music ahdgsgsgs i love that for her
— camping girl (@seeitinmymind) December 2, 2020
The snippet of Taylor Swift’s re-recorded version of ‘Love Story’ so perfectly updates the song without losing any of the magic.
It’s everything I want and need these re-recordings to be – new yet familiar. ❤️
— Alex Goldschmidt (@alexandergold) December 2, 2020
What are your reactions to Taylor Swift’s “Love Story” re-recording? What do you think of the storyline in the Match.com ad? Let us know your thoughts in the comments below.