the 1975 sincerity is scary
[Photo via YouTube]

The 1975 are gearing up for their upcoming record, Notes on a Conditional Form, but for now, they’re looking back at their last record.

Frontman Matty Healy dropped some behind the scenes footage from their 2018 video for “Sincerity Is Scary.”

Read More: Sum 41 vocalist Deryck Whibley on if rock is dead: “The fans are there”


The track dropped last fall and Healy said at the time it was all about modern irony.

“‘Sincerity Is Scary’ is about me trying to denounce all of that postmodern fear of like being real, you know? Like, irony first. Make sure you’re iconic because then you can’t be judged on being a person,” says Healy.

In case you haven’t seen the official video yet, check it out in the player below.

Yesterday, Healy took to Instagram to look back at the filming of the video. He shared some behind the scenes footage of him and director Matty Peacock dancing while they were writing the video. Check it out below!

 

View this post on Instagram

 

Me and @mattypcock writing the video for ‘Sincerity Is Scary’ in Los Angeles, California 2018

A post shared by matty (@trumanblack) on

More on the 1975

The band recently unveiled the first track from their forthcoming record, titled “The 1975.”

Now, according to Apple Music, the 22-track album is expected to be released Feb. 21, 2020.

If that wasn’t exciting enough, the band also updated their website with a countdown for a potential new song called “People.”

Clicking the link in the bottom left corner of the website will allow you to pre-save the forthcoming album.

What do you think of the behind the scenes footage of the 1975’s “Sincerity Is Scary”? Let us know in the comments below.

See More: Warped Tour Atlantic City from the pit: ADTR, SWS, Neck Deep and more