This band created a crazy music video that's different every time you watch it
[Photo credit: Shaking Chains and BBC Newsbeat]
A British band called Shaking Chains have pushed past the traditional music video boundaries, (via NME).
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They've created a music video that is different every time you watch it. It's ever-changing.
“This film is just for you. Made by a machine, moments ago,” the intro on the video's website reads. “All life could be here, in a snapshot of this very moment. But as quickly as the film fades, the moment is lost. Play it again, and new recordings are collected from the world’s online archive.
“What follows has the potential to fascinate, or could well be routine—but each time is different.”
That “machine” is some computer magic. According to BBC, the developer created an algorithm that pulls random short video clips from websites such as YouTube.
Drummer Jack Hardiker came up with the idea.
“It pulls clips from the internet based on search terms,” he says to BBC. “It started with 600 [terms], based on the contents of the song and also is a reflection on society right now, warts and all.”
Watch the video here.
What did you see?
