Jack White, a 23-year-old from Southampton, has set out to listen to Rick Astley’s “popular” song, “Never Gonna Give You Up” nonstop for the next four days. Why? To raise money for the Juvenile Diabetes Research Foundation, of course.

Starting today, White will be live streaming, as he is Rickrolled approximately 2,500 times over the next four days. According to his rules, he is not allowed to speak, read, go online or bathe until the challenge is over on October 19.

White had previously asked the public to vote for what they thought was the most annoying song of all time. “Never Gonna Give You Up” won the vote with close runner up, “Let It Go” from Disney’s Frozen.

Over the next few days, White will be staying in the Southhampton’s Highfield House hotel, hoping to raise £2,000.

“I’m not really much of a Rick Astley fan, and I definitely won’t be after Monday,” NME reported.

You can watch White’s miserable weekend bellow. Good luck, you brave, brave man. 

UPDATE: Jack has stopped participating in the “Jack In A Box” live stream due to a massive amount of rude comments in the live chat alongside the stream. His brother, James has now taken over as the participant.