Fan-to-fan resale will allow verified fans to buy and sell tickets for face value or less, plus fees. Once sold, the tickets will be reissued to the buyer and completely verified by Ticketmaster.
“Our number one priority is to get tickets into the hands of fans so that they can go to the events they love,” said Ticketmaster UK’s Andrew Parsons in a statement.
“We know that fans are tired of seeing tickets being snapped up just to find them being resold for a profit on secondary websites, so we have taken action.”
Ticketmaster’s secondary sites GetMeIn And Seatwave, where tickets could be sold at crazy inflated prices, were recently closed down. The fan-to-fan resale feature is now available in both the US and the UK.
“Closing down our secondary sites and creating a ticket exchange on Ticketmaster has always been our long-term plan,” Parsons continued.
“We’re excited to launch our redesigned website which will make buying and selling tickets fast and simple, with all tickets in the same place.”
You can check out the new resale feature here.
Ticketmaster’s ticket scalping accusations
This past October, Ticketmaster faced a lawsuit following allegations that it was working with online ticket scalpers.
Ticketmaster was accused of working behind-the-scenes with online ticket scalpers in an effort to gain more commission revenue. According to the report, Ticketmaster allowed scalpers to have more than one account to secure tickets.
Now, the company is facing a lawsuit. The complaint, filed in a California federal court, states that Ticketmaster has been working with scalpers for profit.
According to the Hollywood Reporter, the plaintiff is suing Ticketmaster and its parent company Live Nation for “unfair business practices and unjust enrichment.”
Will you be buying tickets from other verified fans? Sound off in the comments!