Would you be willing to have your face scanned to enter a concert in lieu of hanging onto a ticket? That's apparently what Ticketmaster is banking on, as the ticketing giant is currently testing facial recognition technology to replace conventional tickets, as reported by Digital Music News.
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Ticketmaster's parent company, Live Nation, recently got in bed with and/or bought facial recognition company Blink Identity, and now, the entertainment leader and face-scanning outfit are testing the tech out in the concert field.
Blink's research and design has led to development of a system where a peripheral device can “register an image of your face as soon as you walk past a sensor,” with Live Nation touting the partner's ability to “associate your digital ticket with your image, then just walk into the show.”
What do you think? Are you keen to try out the face-scanning, concert-entry technology? Or would you prefer to just stick with traditional paper (or virtual) tickets to go and see your favorite band or artist perform a live gig?
DMN makes a good point that Ticketmaster is the undisputed pro in forcing concertgoers through hoops they don't want to jump, so it'll be interesting to see if a future rollout of this face-scanning tech elicits any viable pushback. (Hey, even Pearl Jam couldn't tackle Ticketmaster!)
There's also the matter of privacy, especially in the wake of Facebook's recent privacy snafu. How is the database of facial features protected, and, perhaps most importantly, who will it be sold to—and traded with? Tough questions.
Plus, there's already all sorts of hubbub about facial recognition technology tracking customers' purchases and demographics on the sly—but, sure, let's dive face first (get it?) into the dystopian, face-scanning future of concerts.
Minority Report was a great movie, wasn't it?
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