Twitter invests in headphones that will tweet what you’re listening to
According to Re/Code, social media behemoth Twitter has invested in a connected headphone company called Muzik.
With Muzik only making about $18 million over the years, the deal doesn’t compare to Apple’s acquisition of Beats for $3 billion in May 2014. However, Twitter is investing in other places through its Twitter Venture arm, including a venture titled Cyanogen, which created an Android system stripped of Google services. Muzik is Twitter’s first investment in hardware.
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Even though music is the most discussed topic on Twitter and many of its most followed users are musicians, Twitter has had a tough time with music endeavors. The company shut down the Twitter #music discovery app in March 2014 after it dropped to 165th on the free music app category. Despite the shutdown, this new investment could very well change the way music is perceived and shared on Twitter, with buttons built into the device to share directly to Twitter. These headphones will cost $299 at the start of their launch this May, with an in-ear model coming later this summer for $199. A demonstration of this new product is expected to premiere later this week at Twitter's showcase at CES in Las Vegas, Nevada.
