Vans teams up with Culture Abuse, international punk bands for DIY campaign
Vans, the legendary shoe company often identified with punk-rock culture, has launched a new brand campaign, The Spirit Of DIY, which features bands, artists and participants from all over the planet celebrating the community of underground culture. The seven-and-a-half minute film features the exploits of such notables as LA’s Culture Abuse, Brazilian punk-inspired visual artist Revolback, Chinese garage punks the Diders and South Africa’s Skate Society Soweto as they get their collective heads together to create their own culture, away from traditions and personal gain.
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“The campaign speaks to a universal idea of creative expression and shows how it’s manifested by Vans family around the world,” Jamie Reilly, Vans VP of Global Creative, shares. “[These artists] all embody the true meaning of do it yourself as they build their own communities and their own scenes. We’re honored to help tell their stories.”
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The Spirit of DIY continues Vans’ THIS IS OFF THE WALL storytelling series that aimed to define DIY culture through the worlds of action sports, street culture, art and music. Check out the latest stories from Vans and make yourself heard via the hashtag #OffTheWall.
Check out the short film below.
The company is also setting up various activations across the country this week via pop-up stores and its many House Of Vans locations. There very well may be one near you.
Dates:
08/22-24 – Johannesburg, ZA
08/24 – Chicago, IL
08/29 – Paris, FR
08/30 – Berlin, DE
08/31 – London, UK
09/05 – Philadelphia, PA
09/06 – Boston, MA
09/08 – Detroit, MI
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09/12 – Los Angeles, CA
09/13 – Oakland, CA
09/19 – New Orleans, LA
09/22 – Austin, TX
09/25 – Brooklyn, NY
09/26 – Washington, DC
09/28 – Miami, FL
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