To celebrate its 50th anniversary, Vans is launching a series of five short visual stories. The first, which can be viewed below, tells the story of how the Vans brand came to be, and the additional four emphasize what the brand has become: an epicenter of creative expression and a seamless marriage of action sports, arts, music and fashion.
Directed by Reza Resoli from Pet Gorilla, narrated by professional skateboarder Jeff Grosso, The Story Of Vans depicts a variety of animation methods such as perspective, traditional cell animation, paper cut outs and Vans footwear in choreographed stop motion. The video is brought to life with black and white illustrations by French artists Mrzyk & Moriceau, a soundtrack produced by music house Beta Petrol. The series features appearances from skateboarding legend Tony Alva, artist and musician Ray Barbee, Chuck D of Public Enemy and fashion icon and actress Chloe Sevigny.
“It’s an exciting day for Vans as we embark on a new chapter in our history and celebrate 50 ‘Off The Wall’ years of actively supporting and enabling creative expression. We also look to the future as we introduce progressive platforms and product innovation that consumers around the world expect from Vans,” says Vans and VF Action Sports President Kevin Bailey. “The Story of Vans exemplifies the milestones that have made Vans the unique brand it is today and the inventive composition of the campaign allows us to bring those moments to life through an interactive experience at the House of Vans worldwide.”
Vans first opened its doors 50 years ago in Anaheim, CA. Half a decade later and the brand has defined action sports, art, music and street culture scenes alike. Awesome, creative space slash pop up shop events have already been announced around the world in celebration of the anniversary, instigating House Of Vans' expansion from two permanent locations in New York and London to a global presence.