Warner Music Group is bringing live music to the metaverse
This marks Warner Music Group's first entry into the NFT realm.January 27, 2022
The Sandbox has announced a partnership with Warner Music Group (WGM) to create a concert venue within the notable metaverse platform. The space will be part virtual venue, part amusement park, and will host concerts and live experiences from artists represented by WMG.
According to a statement, the idea is to provide artists with another outlet to engage with fans. They also want to experiment with forms of virtual entertainment that “defy real-world limitations” and generate new revenue streams.
Chief Operations Officer and co-founder of The Sandbox, Sebastian Borget, says the partnership will bring “the open metaverse one step forward in the direction of fan-owned and community-driven initiatives.”
“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs,” he continues.
The Sandbox will also hold a sale in March for fans to buy lands adjacent to the WMG property.