If you haven't already heard, Hayley Williams of Paramore has started an awesome hair dye company called goodDYEyoung. Her and her business partner, Brian J. O'Connor, livestreamed while they dyed a Cosmo Editor's hair. Check out the footage embedded below!

Read more: QUIZ: Which Hayley Williams hair era are you?

The Cosmo visit is part of a short publicity tour for the new hair dye company—Williams has also visited BuzzFeed and Vogue, and she's in New York right now.

Here are some Easter eggs: in this video, she's wearing fan-made Converse given to her on the first Parahoy! voyage. All the hair dye colors are cruelty free, and she's currently wearing “Steal My Sunshine” in the livestream. For her wedding with New Found Glory's Chad Gilbert, Williams wore the Paramore-themed “Riot” color.

If that wasn't enough, Williams also talks about being in the studio with Paramore guitarist Taylor York in the video as well.

Stream part 1:

Stream part 2:

Watch more: APMAs 2015: Hayley Williams wins Best Vocalist presented by AXS TV