After his stint at last year’s Coachella, Jimmy Kimmel isn’t quite finished punking the hipsters who pride themselves on knowing obscure acts even if they don’t really know them.

Mr. Kimmel sent a camera crew into the streets of Austin, Texas for this year’s South By Southwest festival and asked attendees about bands that do not exist. How did the concertgoers respond? Naturally, they lied. Watch it all unfold hilariously below.