The Voice-alum and emo-pop songstress Melanie Martinez has crafted a childlike aesthetic through her debut album Cry Baby and its subsequent videos.
“Alphabet Boy,” her ninth video, might be the most unsettling yet. The clip features an eerie singalong to the bitter, tongue-in-cheek lyrics.
Martinez directs all her own videos, and intends to release one for all 12 tracks on Cry Baby.
Watch the video below. Are you into the Cry Baby look and sound? Let us know in the comments.