YouTube is now allowing users to watch feature-length films — for free. Paid for by advertisers, the films will include ads, much like other streaming services such as Hulu.
Currently, Youtube features 100 films as a part of their “Free with Ads” option. However, Legally Blonde, The Terminator and Rocky are among the critically acclaimed films now up for your cost-free viewing pleasure.
According to AdAge, the idea of showing ad-supported films made its way to YouTube last month. In the story, the director of product management at YouTube, Rohit Dhawan, says that the company weighed the opportunity between advertisers and users to implement the service.
“We saw this opportunity based on user demand, beyond just offering paid movies. Can we do ad-supported movies, free to the user?” Dhawan says. “It also presents a nice opportunity for advertisers.”
Other films currently on the service include All Dogs Go To Heaven, Igor and With Great Power: The Stan Lee Story. Dhawan hopes to be able to expand the selection in the future. In the meantime, you can check out the full list of YouTube’s “Free with Ads” films here.
Previously, users could only purchase feature-length films on YouTube. This is the first time that the site has given viewers the option to opt for ad interruptions over paying money out of pocket for content.
In 2015, YouTube began offering subscription-based content. YouTube Red was originally meant for music streaming but soon made its way to adapt other areas of the site.
What movie do you hope to see make its way to YouTube’s free streaming service? Sound off in the comments below!