Riot Fest has recently taken to Twitter to tease their lineup in one of the most heartwarming, yet unconventional of ways. Earlier today, the festival said if their Adoptable Puppy Of The Week, Mr. Big, finds a forever home, the dog may just reveal the lineup.

“This dog knows the Riot Fest lineup and if you adopt him he just might tell you,” the festival says in a tweet.

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According to Riot Fest’s website, the pup in question is currently the longest term dog at the shelter, making his case of utmost importance. Mr. Big’s description says he would do “do great in a yard of his own where he could bask in the sunshine.”

While we know the tease may just be an effort to get the folks of Chicago to adopt (not shop), we certainly think joining the two could be a brilliant marketing tactic.

That said, just yesterday, a fan suggested the festival only release the lineup as dogs get adopted. Could this be what Riot Fest has been planning all along?

Riot Fest’s partnership with the Chicago Animal Care and Control has found many dogs happy homes. You can check out some of the pups featured as Riot Fest's Adoptable Puppy Of The Week here.

What do you think of Riot Fest’s adoption efforts? Let us know in the comments below.

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