Simple Plan share new “Wake Me Up (When This Nightmare’s Over)” video—watch
The music video was directed by Ukrainian filmmaker Jensen Noen and was created with a Ukrainian cast and crew. The VFX and post-production work was also done by Ukrainian artists.
The money generated by the video's views on YouTube will go directly to Ukrainian relief efforts through the UNICEF Ukraine Emergency Appeal. In addition, the band pledge to donate a portion of the proceeds via ticket sales from their current tour through the Simple Plan Foundation.
“When we saw the first images from the war in Ukraine, we felt so heartbroken and powerless,” Simple Plan say in a press release. “The impact on young children and families felt especially devastating and made us want to do something to help.”
Noen adds, “Since the war started, I've gone through a range of emotions. From depression to rage to an overwhelming sense of helplessness. I can't describe what it's been like to watch my home country being torn to shreds. It's people being raped and killed, innocent children and civilians dying every day. Many of my family and friends have already been affected by the war. I'm so grateful to Simple Plan for giving me an opportunity to tell the story of what's going on in my country. To be able to help raise awareness and money for this cause means the world to me. It feels so good to be doing something instead of just sitting around feeling helpless. To use my art to help tell the story of my people. And the fact that I got to work with a mainly Ukrainian cast and crew made this whole experience even more special. I'm grateful to Simple Plan and all of our incredible cast and crew that donated their time to this cause."
So far, $3,866,624 has been raised at time of writing through user, company and offsite donations. Check out the video below.