Taco Bell launches improved vegetarian menu with new items
Taco Bell just might be the greatest thing to happen to humanity. They're never bad. They're always innovating. They also understand that a successful business needs to cater to the wants of the people.
Yesterday, Sep. 12, they officially "launched" their revamped and renewed vegetarian menu for all to see.
Taco Bell already featured more than a few vegetarian options on their menu. But, the fast-food chain released two new items to its dedicated and permanent vegetarian menu. The all-new Black Bean Crunchwrap Supreme and Black Bean Quesarito will join nine other vegetarian options to represent non-meat eaters very well.
“At Taco Bell, we believe that vegetarian food shouldn’t be a compromise; it shouldn’t be limited to one item, and it shouldn’t be just for vegetarians,” Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer says.
“For years, we’ve consistently proven that our vegetarian menu options are so craveable that even non-vegetarians unknowingly go veggie because they just love the taste. We’re committed to building on this insight and plan to further innovate in this growing space.”
Let's put into perspective just how many vegetarian options there are at Taco Bell. There are 36 certified vegetarian ingredients (26 of which are vegan) that can be customized more than 8 million ways. That's a lot of different bean burritos.
Taco Bell was also the first and only quick-service restaurant certified by the American Vegetarian Association in 2015. Kudos to Taco Bell for serving an often underrepresented demographic.
All of their vegetarian menu items are shown with a hyper-visible vegetarian symbol so they're easy-to-spot.
Check out how fans' reacted below.
So go ahead and skip on down to your local Taco Bell and check out the new menu items. While you're there, if you're a non-vegetarian, try the Toasted Cheddar Chalupa. The taco has cheddar cheese baked into the shell. Are you hungry yet?
What is your favorite menu item? Are you excited about the new options? Let us know how they are in the comments below!