VOWWS release “One by One” video with accompanying B-side—watch
VOWWS have released a new single called “One By One.” They also released a music video for the track, directed by Jordan Hemingway (Wolf Alice, Yves Tumor, Comme des Garçons) and edited by Rizz from VOWWS.
The B-side for ”One By One” is “Shadow Man.” The idea behind the pairing represents two sides of the same state of mind.
Read more: VOWWS give Britney Spears’ “Womanizer” a dark, lo-fi twist—watch
Matt explained the meaning of the double-single in a press release. “‘One By One’ is about the lies we tell ourselves to make sense of our lives,” he says. “If we start believing them too much, eventually they can take us over. By thinking we can have everything we want all the time, anytime, forever, and be righteous while doing it — these appetites will eventually consume us and define us, leaving us with nothing real. ‘Shadow Man’ is the aftermath. It’s no less confused, but it’s looking around wondering what went wrong.”
Additionally, Rizz gave insight into the creation of the visual. “We’ve been working with Jordan for years on various projects, sometimes in the same city but more often remotely, so it was great to find some time together,” he says. “We’re both fans of films that capture the desert in a dark, mystical, lawless style — films like Natural Born Killers, From Dusk till Dawn, that cowboy scene from Mulholland Drive…”
“It was the most insane shoot we’ve ever done. We drove out the middle of nowhere with no crew and shot for 24 hours straight,” Rizz continues. “We were hauling 35mm cameras across sketchy landscape covered in broken glass, and your feet would suddenly sink into some creature hole. We had extremely limited resources, and everything that could go wrong went wrong, but everyone’s commitment to making it work was inspiring. As long as you have a vision and your heart’s in the right place, you don’t need food or water after all.”
Watch the visual for “One By One” below.
