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Spotify is being sued for allegedly stealing ideas for their ad platform
Spotify is one of the most dominant forces in the music industry but they’re being accused of stealing a Canadian company’s trade secrets to build their ad platform. According to Variety, VoxTonePRO are alleging they were holding meetings in 2016 and 2017 where Spotify executives were promising a partnership to get their hands on the company’s trade […]
Hulu will introduce pause-activated ads later this year
Just after lowering the price of their ad-supported subscription to compete with Netflix, Hulu will soon be introducing more ads. This new ad strategy will activate when viewers pause a show or movie. Luckily, these ads seem non-disruptive, as they will not appear in video-form. Instead, they will show up as translucent pop-ups on the […]
Punk music being used in luxury car commercial
Honda has begun a marketing campaign for its luxury brand Acura that uses punk music. In the commercial for their TLX sedan, a punk cover of Frank Sinatra’s “My Way” by Sex Pistol Sid Vicious is used to highlight the car’s development. If he had lived past 21, it’s interesting to think what Vicious would’ve […]
Webstore start-up Limited Run say 80% of Facebook ad clicks came from bots
Start-up platform Limited Run, which aims at musicians and labels to create webstores that sell physical and digital products, posted in a note on Facebook today why they will be deleting their account. The company explains in detail how when utilizing Facebook ads to promote their service that they found 80% of the clicks they […]
