crew

As It Is highlight importance of crew, “our crew are as important as the band”

As It Is have taken to Twitter to share their thoughts and feelings regarding their crew. While many people see crew as a less important asset to a tour’s function, As It Is assure fans that they are a key link into what makes shows happen. After a crew member shared that their favorite three […]

5 ways to keep your crew

The often forgotten crew members are a crucial part of successful touring. Whether it’s a small show with an opening band and their friend selling merch or a sold out Taylor Swift stadium show with 100-plus people making sure the production goes off without a hitch, they are essential and valuable human beings. Here are […]