Glam Goth Beauty

With a 2000s alt revival here, TikTok has become the hub for breaking trends in alternative beauty. From goths to kawaii, or emo to e-girl, these are the products that TikTok loves to hype.

The landscape of alternative beauty is vastly and rapidly changing. With the rise of #AltTikTok catapulting the umbrella of alternative culture, music and fashion into the mainstream eye, now even the Kardashians can be seen sporting an edgier, “punk”-inspired look.  This p...

The worldwide awareness in support of the Black Lives Matter movement has significantly changed consumers' shopping habits. Especially in the realm of alternative fashion. Fortunately, there are a number of Black-owned beauty brands supplying the goods to keep you looking fierce...

Several brands such as Lush UK and Dolls Kill are being boycotted, meaning many individuals in support of Black Lives Matter are looking for new businesses to patronize. We already discovered some Black-owned gothic and kawaii fashion brands, so we found beauty brands that support the lifestyle as well...