marketing

This chatbot lets your favorite artists bond with fans

Artists such as Migos, Lil Yachty and G-Eazy have subscribed to this new chatbot called Stashimi, which allows some of your favorite artists to interact with fans indirectly. After realizing that there was a large disconnect in the relationship between fans and artists due to social media’s declining reach, the chatbot gives bands a better […]

Chad Gilbert gives advice on promoting your band

As part of Ernie Ball's PLAY Warped Tour Youtube Series, New Found Glory guitarist Chad Gilbert gives advice on promoting a band, and the first thing he mentions is to call the job itself promoting—not marketing. “You're not a marketer. It shouldn't feel like an office job, it's not,” he says. “Promote your band, promote […]