social media tips

Here's the Most Tweeted About musician in 2018

South Korean boy band BTS were the most-tweeted-about account on Twitter in 2018, according to the online news and social networking service’s new year-end stats that show the most-tweeted-about moments from around the world. That’s right, not only did the seven-member-strong K-pop outfit become the most-tweeted-about music act in 2018. They were the most-tweeted-about celebs […]

4 steps to ensure your social media past doesn’t come back to bite you

A few weeks ago, a tweet by PVRIS guitarist Alex Babinski was discovered. It’s hard to establish who first dug up the tweet from 2011, but as it often goes on the Internet, there it was—retweeted, quoted, and passed around as screenshot, begging for an answer from the author, now four years older. And an […]

Bands: Here’s how to stop getting burned by Facebook

While bands and labels have long bemoaned Facebook's drastic drop in organic reach, Blue Swan Records' Sergio Medina took matters into his own hands. With the Blue Swan Broadcast, the label utilized Facebook Groups as a new outlet to interact with fans, spread relevant news and reach their entire fanbase without succumbing to Facebook's emphasis […]

Please Stop: Five Annoying Social-Media Tendencies Your Band Should Avoid

A band’s online presence is more important than ever. Keeping an audience attentive and satisfied, however, requires acts to adapt to new techniques and an always-evolving Internet culture. This isn’t easy: As every band bum-rushes Web 2.0 with reckless abandon, a plethora of ineffective strategies and vexing habits plagues musicians everywhere. The trick is to […]