social media tips

Bands: Here’s how to stop getting burned by Facebook
Bands: Here’s how to stop getting burned by Facebook
While bands and labels have long bemoaned Facebook's drastic drop in organic reach, Blue Swan Records' Sergio Medina took matters into his own hands. With the Blue Swan Broadcast, the label utilized Facebook Groups as a new outlet to interact with fans, spread relevant news and reach their entire fanbase without succumbing to Facebook's emphasis on paid promotion. Before ban ...