your broken hero

Emo's Not Dead is the nostalgic lifestyle brand that's breathing new life into scene

Emo’s Not Dead is live event and apparel brand inspired by emo nostalgia. Scene veteran and founder Matt Cutshall, who started the project as a YouTube channel, talks the evolution of the brand.

Emo's Not Dead cruise announces lineup featuring Underoath, NFG and more

2022 is shaping up to be the year of emo. The Emo’s Not Dead cruise has just been announced, featuring some of the biggest artists from the scene. The Emo’s Not Dead cruise sets sail on Nov. 8 in Los Angeles and arrives in Ensenada, Mexico before returning to L.A. on Nov. 12. The bill […]

AP&R: BLACKSTARKIDS and other rising artists to check out this month

Every month, Alternative Press is sharing some of our favorite new releases. From rap and R&B to retro- and emo-inspired beats, this month’s AP&R list spans across different genres, bringing you a unique list of rising artists. Check out these budding artists who will soon become your new favorite below. Read more: AP&R: L.A. Exes, […]

Twilight'-inspired “felt emo again might delete" honors the emo scene

Just in time for Halloween, Matt Cutshall has released a new Twilight-inspired video, “felt emo again might delete.” The visual is set to the classic scene anthem “Situations” by Escape The Fate. Cutshall has a long-running passion for emo—and a music career dating back to his former band It Boys!. With his new project Emo’s Not […]